Founder
Rajesh Srivastava
Founder & Lead Financial Advisor
Two companies · One promise
Financial Service
RS Capital
Transparent Advisory
Goal-Based Planning
Long-Term Wealth
20+ Years
Of trusted advisory
Meet the Founder
Rajesh Srivastava
Founder · Financial Advisor · CEO, Arjun Financial Services
"Every Indian family deserves honest, personalised financial guidance — without noise, jargon, or hidden agendas."
Since 2017, Rajesh ji has guided 500+ families through investments, retirement, insurance, and tax — always with clarity, care, and a long-term view. In 2025, he launched RS Capital to bring even more specialized, expert-driven solutions to clients who want more.
- 20+ years of financial advisory
- 500+ families guided to date
- Founder of two financial firms
- Goal-based, fee-aware approach
The Story
One advisor. Two companies. One vision.
From the foundation of trust we built in 2019, to the modern financial future we're shaping in 2025 — every step is designed around your goals.
EST. 2019
Arjun Financial Services
Where it all began — six years of trusted financial advisory.
- 500+ satisfied customers served
- Personalized advice built on trust and clarity
- Steady growth, year after year
NEW · 2025
RS Capital
Specialised, expert-driven services for a smarter, modern future.
- Focused team of 4 financial experts, founder-led
- Specialised services for advanced needs
- Modern, customer-oriented service experience
- Built on Arjun's six years of expertise
The Story Behind RS Capital
Why we founded a new company in 2025.
Six years of guiding 500+ families through Arjun Financial Services taught us one thing — our clients' needs were evolving. They wanted deeper expertise, more advanced strategies, and a modern, focused service experience.
So Arjun Financial Services founded RS Capital — a focused practice of 4 financial experts, including the founder — built to deliver more specialised, customer-oriented financial solutions. Both companies offer the same core financial services. The difference: RS Capital is dedicated to specific, high-touch advisory areas where deeper expertise creates real impact.
4 Financial Experts
A founder-led, specialised team
Focused Specialisation
Selected services delivered with deeper expertise
Customer-First Experience
Modern, personalised, and built around you
Founder
Expert Name
Wealth Management Specialist
Expert Name
Investment Strategist
Expert Name
Client Relations Lead
Arjun Financial Services · Since 2019
Trusted core advisory services.
The proven foundation — six years of personalised financial advisory across investments, retirement, insurance, and tax.
RS Capital · New 2025
Modern services for a smarter future.
Built on Arjun's six-year foundation — these advanced services bring digital tools, deeper analytics, and faster support to your financial journey.
Portfolio Management Services (PMS)
SEBI-regulated PMS for HNIs seeking professionally managed, personalised equity portfolios with a minimum ticket of Rs…
Read moreSpecialized Investment Funds (SIF)
SEBI's newer asset class between mutual funds and PMS/AIF, from Rs 10 lakh, enabling long-short and flexible strategies.
Alternative Investment Funds (AIF)
SEBI Category I, II and III AIFs for sophisticated investors, typically from a Rs 1 crore minimum commitment.
Commodity Investments
Guidance across gold, silver, commodity ETFs and funds, MCX derivatives and agri-commodities, with clear risk…
Read more
The Process
From first call to lifetime partnership — in four simple steps.
A clear, visual journey that shows exactly how we work together. No jargon. No pressure. Just clarity.
01
Financial Assessment
A free 30-minute consultation to understand your goals, income, expenses, and risk appetite.
02
Wealth Strategy
A tailored financial plan across investments, insurance, tax, and retirement — built only for you.
03
Plan Implementation
Transparent execution across mutual funds, SIPs, insurance, and tax instruments — fully guided.
04
Portfolio Review
Quarterly portfolio reviews, rebalancing, and life-event adjustments — for the long haul.
Frequently asked
Answers to common questions.
Arjun Financial Services is our flagship advisory practice since 2019 — focused on personalised, relationship-based financial planning. RS Capital, launched in 2025, brings advanced services like wealth management, digital onboarding, NRI advisory, and modern analytics. Both are led by Rajesh Srivastava and share the same values.
Yes — your first 30-minute consultation is completely free, with no obligation. It's a chance for both of us to understand fit before any plan or commitment.
We believe in complete transparency. Our fees are clearly explained upfront based on the services you choose. There are no hidden charges, and we always disclose any commission-based products before recommending them.
No. We work with first-time investors starting SIPs as well as families managing large portfolios. The plan is sized to the client, not the other way around.
Quarterly reviews are standard for all clients. We also adjust plans whenever there's a major life event — marriage, child, home purchase, job change, or retirement.
Absolutely. RS Capital offers dedicated NRI advisory covering Indian and global considerations. All meetings can be conducted online, and our digital onboarding makes it seamless.
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Clients trust us
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Years of advisory
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Client retention
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Companies, one mission
Client Voices
Real stories from real families.
Six years of trust, hundreds of conversations, and lifetimes of goals reached together.
"
Rajesh ji has been guiding our family's finances since 2020. His clarity, patience, and honest advice helped us reach goals we thought were years away.
Anil Kumar
Business Owner · Delhi
"
From SIPs to retirement and my child's education plan — every decision feels organised and clear. RS Capital's new tools made it even easier.
Priya Sharma
IT Manager · Pune
"
Honest, accessible, and never pushy. Rajes ji explains everything in plain language and always puts our long-term interest first.
Vikram Patel
Doctor · Mumbai
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